Commercial Roofing Article of the Month

Benefits of a white reflective roof

A white reflective commercial roof, also known as a cool roof, is a roofing system designed to reflect more sunlight and absorb less heat than a traditional dark-colored roof. The benefits of a white reflective roof are numerous, ranging from energy savings, and reduced environmental impact to improved comfort and productivity.

A white reflective membrane roof can reduce energy consumption and lower utility bills. By reflecting more sunlight and heat away from the building, the roof reduces the need for air conditioning, which can account for a significant portion of a building's energy usage. Studies have shown that a white roof can reduce cooling costs by up to 20%, resulting in substantial savings over the life of the roof.

It can also help reduce the urban heat island effect, a phenomenon in which cities become significantly hotter than surrounding rural areas due to the absorption and re-emission of solar radiation by buildings, roads, and other infrastructure. By reflecting more sunlight and absorbing less heat, a cool roof can help mitigate this effect, making cities more comfortable and reducing energy demands for cooling.

Another benefit is the extension of the life of the roof and reduction of maintenance costs. By reflecting more sunlight and absorbing less heat, the roof is subjected to less thermal stress, which can cause the roof to expand and contract, leading to cracks and leaks.

By reducing the amount of heat absorbed by the building, the roof can help maintain a more consistent indoor temperature, reducing the need for heating and cooling and improving the comfort of occupants. Studies have also shown that cooler buildings can improve productivity and reduce absenteeism, resulting in additional cost savings for businesses.

Finally, a cool roof can have a positive environmental impact by reducing greenhouse gas emissions and mitigating the effects of climate change. By reducing energy consumption and lowering the urban heat island effect, a white reflective roof can help reduce the demand for fossil fuels and mitigate the effects of climate change on urban environments.

In conclusion, a white reflective commercial roof can provide numerous benefits, including energy savings, reduced environmental impact, improved comfort and productivity, and reduced maintenance costs. As a result, it is an excellent choice for businesses looking to reduce their energy costs and environmental impact, while improving the comfort and productivity of t
heir occupants

Ensuring a Reliable Roof for Your Business

For a commercial, industrial, or institutional building owner, the roof of your building is one of the most critical elements of your property management programs.  With clients occupying those spaces, or potentially millions of dollars worth of equipment inside your property, a leaky roof cannot be tolerated.  Controlling the cost of your roofing programs, while maintaining the integrity and full lifespan of your investment, must be a top priority.  The problem many seem to face is how to deal with all the different types of roofs they may be responsible to maintain.  When a manager oversees buildings roofed with a variety of materials, such as BUR, single ply (EPDM, TPO, PVC, etc), metal, modified bitumen, and low rise foam, it can be difficult to know how to deal with each roof type, if you are not a professional roofing contractor.  That is when having a partner who will work with you, with your best intentions in mind, is absolutely critical.  


At ISR, our team will work with you to maximize the useful life of your roofing systems.  Covering all of western North Carolina and southwestern Virginia, we are ready to respond to any roof leaks you may encounter or set up a long term roof management program to extend the life of your existing flat or low slope roof system.

How can we help?

Join our growing list of satisfied customers

​What We Do

  • Full service commercial roofing contractor

  • Service all flat and low slope roof types

  • Install rooftop wind turbine systems

  • Install skylights other types of roof penetrations

  • Install green roof systems

  • Seal and waterproof leaky HVAC systems

  • Develop long term roof maintenance programs

  • Roof cleaning 

  • ​Preventative maintanence programs 

  • Most importantly, we make your job easier by removing the burden of roof care off your shoulders.